UX Research
Before opening a design tool, we go and meet people. Interviews, observation on site, analysis of existing journeys, card sorting: we look for what your users are actually trying to do, and what stops them today.
The result is not a report that sleeps in a drawer, but a handful of supported decisions: what gets built, what gets dropped, and why.
- User interviews and written findings
- Personas and target journeys
- Usability audit of the existing product
- Site structure and information architecture